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Tom Bestwick

PR Manager

Tom specialises in raising brand awareness and landing top-tier coverage and links.

Our PR expert

Tom has worked in public relations and communications since 2013, joining Hallam having gained experience within the football, leisure management and retail sectors, telling stories and landing links across a vast B2B and B2C portfolio.

Now leading Hallam’s Digital PR function, Tom develops strategies that land clients in relevant top-tier publications and build online profiles through a blend of tactics, ranging from the bread and butter of public relations to the execution of eye-catching campaigns.

Outside of PR, he’s still a writer at heart and can be found tapping away on his latest novel or sipping a vanilla latte in a Costa with a book in hand. Well, when he’s not on toddler duty.

Latest posts by Tom

Digital PR

Why Digital PR is essential to supercharge E-E-A-T

E-E-A-T, a significant part of Google’s code of quality, is not just about ranking higher in the SERPs; it factors…

Digital PR

How to measure success in Digital PR

"How do you measure the effectiveness of Digital PR?" is a question that's been batted around for the last few…

SEO

Organic round-up: March 2023

What a start to the year we’ve had. It’s certainly been busy - so busy in fact that we can’t…

Digital PR

Newsjacking: a free template and practical guide

Newsjacking, which is also commonly known as Reactive PR, remains one of the best tactics for getting brands noticed.

Content Marketing

How deep-dive interviews better educate content marketing strategies

Before we get into how, it’s worthwhile explaining the why.

Digital PR

Heard the news? We’re working with Boots Hearingcare

It was an exciting end to 2020 for the team here at Hallam! We have 3 new clients we will…

Branding

Personal branding in a B2B world

Why it's important and how to get it right, according to the professionals...

Digital PR

Hallam wins Best Large Integrated Agency at European Search Awards

Team Hallam has taken the top award and been crowned the Best Large Integrated Agency at the European Search Awards…

Branding

Reputation Management: Three techniques to adopt to protect your brand’s reputation during a crisis

Managing your reputation in a crisis is made easier when you follow these 3 guiding principles.

Digital PR

Reputation management: the three degrees of preparation

In part two of our reputation management during COVID-19 series, we take a look at the next steps businesses need…

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