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Steve Pannett

Head of Creative

Steve bridges the gap between strategy and design and brings great ideas to life.

Our brand expert

Since 2013, Steve has gained experience working in both agency and in-house roles, driving identity and creating campaign work for brands both big and small. Starting his career as a graphic designer, he has worked across design for print, digital design, art direction and motion graphics.

Outside of work, Steve is a self-published novelist and enjoys exploring the Peak District with his wife and children.

Latest posts by Steve

Creative

No photography? No problem. Turning an issue into an opportunity

One aspect of visual identity design (a part of—but not the same as—the broader discipline of brand identity design) I…

Creative

Getting the most out of your creative team

In 2024, you’d be forgiven for thinking that getting great creative work is a doddle. After all, you can even…

Creative

How to make a boring creative, not.

When you’re producing creative for a brand or campaign, it’s a cardinal sin to be boring. The first job of…

Creative

Designing from a distance: collaborating with a remote-first creative team

It’s not news to anyone that how we work has changed dramatically since the Covid-19 pandemic. Adaptations and new working…

Branding

Brand trends for 2024

In a year where fast-food chicken retailers have released nail polish and fragrances, and a billionaire torpedoed a globally-recognised brand…

Branding

A year in brand: 2023

Another year has rolled by and, once again, we’re looking back at all that’s happened in the world of brand…

Branding

Two steps to building a great brand

Picture your favourite brand. Now, let me ask you something; when you pictured it, did you picture a logo? Yes,…

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