Latest posts by Sara
B2B social listening: from conversations to content marketing intelligence
In the world of B2B marketing, social listening often sits in the shadow of its more glamorous cousin, social media…
Navigating AI Overviews, SearchGPT and the era of AI-powered search
The world of search is undergoing huge change. For decades, Google has been the dominant force, shaping how we access…
How to make it easy for customers to buy
In today's fast-paced world, convenience is everything. When purchasing is straightforward and enjoyable, customers are more likely to complete their…
How to get visibility into the B2B buyer journey
When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list.…
A guide to seamless sales and marketing alignment
Are your sales and marketing functions aligned? If the answer is no, then you might be surprised to learn that…
10 digital marketing tips for small businesses
Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that…
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