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Molly Watters

Paid Media Team Lead

Molly focuses on data-driven, analytical optimisation for multiple client accounts.

Our PPC expert

Molly is a Paid Media Team Lead at Hallam, leading on many of the biggest Paid retainers. Molly has previously led Hallam’s Programmatic and Affiliate offering and is keen to improve clients’ advertising by diversifying channels. Molly has also spent time in Digital Strategy.

Prior to specialising in PPC, Molly was the Marketing Coordinator for a small business, managing all aspects of marketing including events, PPC, social media, content and copy, which means she can liaise with the wider teams at Hallam effectively.

Molly graduated from the University of Nottingham in 2017 with a BA in English and French and, when she’s not at work, can often be found planning her next trip away.

Latest posts by Molly

Ecommerce

How to set up Bing Shopping Ads using Google Shopping Campaigns

Adding Bing Shopping to your ecommerce paid strategy will help you reach up to 10% more online user as compared…

Paid Search (PPC)

How to go from general marketer to PPC specialist

I recently switched from working as a general marketer to a specialist role which has required transferring and honing in…

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