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Molly Watters

Paid Media Team Lead

Molly focuses on data-driven, analytical optimisation for multiple client accounts.

Our PPC expert

Molly is a Paid Media Team Lead at Hallam, leading on many of the biggest Paid retainers. Molly has previously led Hallam’s Programmatic and Affiliate offering and is keen to improve clients’ advertising by diversifying channels. Molly has also spent time in Digital Strategy.

Prior to specialising in PPC, Molly was the Marketing Coordinator for a small business, managing all aspects of marketing including events, PPC, social media, content and copy, which means she can liaise with the wider teams at Hallam effectively.

Molly graduated from the University of Nottingham in 2017 with a BA in English and French and, when she’s not at work, can often be found planning her next trip away.

Latest posts by Molly

Digital Strategy

Navigating uncertainty: agile strategies for turbulent times

For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…

SaaS

Streamline your paid strategy in the SaaS industry

When it comes to the SaaS industry, staying ahead of the competition requires more than just a great product. It…

Advertising

The rise of voice search

When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…

Advertising

A blueprint for advertising an app

In today's world, where smartphones have become an indispensable part of our lives, the demand for mobile apps is skyrocketing.…

Advertising

Advertising in the charity sector

A robust advertising strategy is essential for any company looking to increase demand and grow their business. However, budgets can…

Advertising

The future of search and the impact on ads

The future of search today is typically split into two parts. Typical search - or search as we know it…

Paid Search (PPC)

Affiliate marketing for lead gen

Affiliate Marketing can be used for lead generation as part of your wider Paid Media Strategy and it's a great…

Content Marketing

Our exciting project with the University of Nottingham

We have loved working with our client The University of Nottingham and wanted to take a moment to pause and…

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