Latest posts by Martin
Tips on how to create excellent responsive search ads
Google has announced that expanded text ads will be phased out next year. You will no longer be able to…
8 tips to create a great audio ad
With life back on the go again, audio ads are becoming one of the more popular forms of ads, but…
Emotion: making your ad campaign stick
Emotion is one of the strongest drivers of action in the world. It can and has shaped the world as…
Time to reshuffle – Google Ads have changed again
Google is always changing and we need to be able to adapt and respond to these changes to stay on…
Marketing to Millennials in 2021
Millennials are best collectively defined as anyone born between the years 1980 and 2000, so in 2021 that's anyone from…
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
A guide to Ads keyword match types
Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…
How to improve Amazon ACoS (Advertising Cost of Sale)
Are you looking to improve the performance of your Amazon Advertising? We've identified 5 ways you can improve your Amazon…
9 ways to improve Google Ads CTR (click through rate)
Read our 9 practical tips that will help to improve your Google Ads Click Thru Rate (CTR) which will save…
What Is Google Ads Quality Score?
Google assigns a "Quality Score" to your advertising - and you can save advertising money and improve your ad performance…
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