Latest posts by Julie
Key messaging frameworks: an essential tool for brand strategists
I’m a strategist, so my obsession with frameworks and models comes naturally. One that I’m finding incredibly useful right now…
Building bridges between finance and marketing
Finance and marketing are often seen as opposing forces in a business. Marketing wants to spend money, while finance wants…
And just like that we’re into the final month of the first quarter. We’re feeling a growing energy among our…
The pace of business has certainly picked up now that we’re a month into the year and, while business challenges…
Marketing in a recession: the questions you need to ask
With budget season firmly upon us, we've pulled together the evidence that marketers can take to their finance team to…
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