Latest posts by Julie
Ensuring the creative effectiveness of your brand
In today’s crowded and competitive marketplace, it’s hard for a company’s marketing and advertising activity to stand out and capture…
What’s the ROI of brand? That’s the wrong question
When we speak with clients about their brand - whether it’s reviewing the overarching strategy, ensuring the positioning is still…
Unlocking marketing effectiveness through creativity
I’ve been playing catch up on one of my favourite shows recently – Masterchef Australia. The streaming platform I’m using…
There are three things every company needs to do in order to grow: build a strong and compelling brand, get…
February 2024: digital trends report
2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…
The foundational elements for marketing success in 2024
2023 was a year filled with both subtle and overt changes for marketers. We experienced experimenting with generative AI to…
2024 is just around the corner and with high-inflation still looming and budget cuts being made, you need to be…
Three things every company needs to grow
Marketers continue to face complex challenges as they plan for the upcoming year; high inflation continues to persist and budgets…
Revisiting segmentation and targeting
Marketing leaders today are being asked to deliver ambitious outcomes for their companies in complex and volatile business environments. The…
October 2023: Digital Trends report
October is here: the month of cosy blankets, pumpkin spice, Halloween treats, and, of course, Q4. As we dive into…
How to link your marketing activity to business goals
When marketing is considered a cost centre, we end up having to fight to keep our budgets intact. But if…
Full-funnel marketing: measuring what matters
Over the past few years, marketers have been dealing with an economic and social environment that has been volatile, uncertain…
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