Latest posts by Jonathan
Extracting brand awareness data from LLMs
Did you know you can extract brand awareness data from large-language models (LLMs)? Since LLMs contain vast amounts of information…
Bypassing ad blockers with server-side custom GTM loaders
The ad-blockolypse hit hard around ten years ago online, and there’s still an ongoing war between ad platforms and the…
Future-proofing your first-party data brand strategy
The results are in. Online brands utilising their first-party (owned) data are already leaps ahead of the competition regarding customer…
How conversion modelling helps recover lost data
Let’s face the facts: you can no longer track 100% of users 100% of the time. There’s an ever-growing list…
Preparing for Google Chrome’s Cookie Replacement in 2024
After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…
How to avoid a ‘crash and burn’ marketing campaign by making the right decisions
Picture a pilot coming in to land and the plane is suddenly swayed left by a gust of wind. To…
Using GA4 demographic data: age, gender and interests
Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…
How to calculate lifetime customer value (LCV) from ecommerce transaction data
As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…
How to calculate the ideal maximum CPC for Google Ads
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…
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