Latest posts by Jack
The Hagakure approach to paid search advertising
In partnership with the Chartered Institute of Marketing, Hallam recently ran an event exploring the Hagakure approach to paid search…
Account-based marketing (ABM) for SaaS
In the rapidly evolving landscape of the Software as a Service (SaaS) sector, marketers are constantly seeking innovative strategies to…
An idiot’s guide to testing in paid advertising
In the fast-paced world of paid advertising, success stories are often born out of meticulous testing and optimisation. In this…
What is Quality Score and how does it impact my advertising?
In the competitive world of digital advertising, success often hinges on your ability to not just reach your target audience,…
Everything we learned from Google’s “Prepare for Peak” webinar
The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…
The art of not being forgotten: a guide to dynamic remarketing
Remarketing is a technique that involves displaying targeted ads to users who have previously interacted with your website. Dynamic remarketing…
Dynamic search ads: the only guide you’ll need
In today's digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs)…
What your Paid Media strategy needs for 2023: the key takeaways from our November Breakfast Briefing
Missed our November Breakfast Briefing? Here, our Head of Paid Media, Jack, shares his top insights from his Breakfast Briefing…
Pivoting your Paid Media strategy in a privacy centric landscape
GDPR, iOS 14, the cookie-less future, data sandboxes - if you’re a human on the internet there’s no doubt that…
It’s not all about Google Ads – new network spotlight: Spotify Ads
Google, Bing, Facebook & LinkedIn - how many networks are you actively trialling or utilising outside of the above four?
Facebook Ads & iOS14 – What do you need to do right now?
It's coming - and we've got to deal with it. By now, you likely know that Apple are making some…
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