Latest posts by Ben
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Understanding Navboost: key insights from the recent Google API leaks
The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…
Marketing strategies for profitable growth in B2B SaaS
With predictions indicating another year of sluggish economic growth, many marketers are grappling with how to deliver improved results with…
Navigating the shift from precision to prediction in marketing measurement
The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…
March 2024: digital trends report
We’re heading into the final month of what has already - and continues to be - a busy first quarter…
From attribution to experimentation: PPC measurement in 2024 and beyond
As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…
Why digital attribution isn’t (and never was) a silver bullet
In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…
The robots are coming, don’t sh*t yourselves.
Generative AI is no silver bullet, and the current hype surrounding its capabilities overlooks the need for human expertise.
Generative AI and the need for human expertise
Far from a job-killing foe, generative AI technology has the potential to unburden and empower the next generation of marketing…
Is your organic performance being impacted by external factors or SEO issues?
It’s widely accepted that consumers and businesses will continue to curb spending in 2023 as inflation continues to impact consumer…
Brand awareness: tracking the metric that matters
Brand awareness is an important and often overlooked metric in an industry obsessed with digital attribution.
Integrating online and offline marketing: are you putting people first?
The internet has brought us speed, simplicity and scale, yet many brands are still failing to integrate online and offline…
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