Alex Jackson

Paid Media Team Lead

Our omni-channel expert

Alex is a Paid Media Team Lead at Hallam. He works across all aspects of paid social, including account management, media planning strategy, branding and re-branding campaigns, and of course, direct response eCommerce.

Alex’s experience lies mainly in paid social, affiliates and display and programmatic advertising. Before joining Hallam in 2021, his previous roles saw him work across a vast range of ecommerce and B2B clients, both domestically and internationally.

Alex’s passion for digital marketing and drive to combine creativity with a data-led approach is something he tries to ground in all the work he does.

When not looking after his three cats, Alex enjoys watching a wide variety of films, and could probably recommend some of the most obscure, genre-specific watches possible.

Latest posts by Alex

Social Media

Meta Agency Summit, September 2024

I joined Hallam in 2021 as the Paid Social Lead, and was tasked with developing and expanding the agency’s offering…

Social Media

Can you use Meta for effective B2B paid advertising?

It’s no surprise to anyone that Meta is a powerhouse social media platform. Boasting over 3 billion monthly active users…

girl on phone and laptop with paintbrushes and creative tools in the back

Social Media

Mastering creative testing on Meta, Pinterest, and LinkedIn: a step-by-step guide for paid social campaigns

More often than not, the success of your paid social campaigns relies on the quality and effectiveness of your creatives.…

Paid Search (PPC)

Understanding the benefits of paid social media advertising for international B2B marketing

Typically, B2B organisations neglect paid social media advertising as it can sometimes be regarded as an upper funnel channel or…

Content Marketing

Where should I be investing my social budget in 2023?

The new Rival IQ benchmarking report, that’s been eagerly anticipated by those working in social media, has officially been published.…

Paid Search (PPC)

Paid Media awareness and return on ad spend: a poisoned chalice

Paid Search (PPC)

How to boost authentic ad engagement: our top takeaways from our webinar with click-fraud experts, Lunio

Paid Search (PPC)

LinkedIn Conversation Ads: how to improve your lead flow

Paid Search (PPC)

LinkedIn advertising: tips, costs and how it works

If you want to reach more business owners and decision makers, then LinkedIn Advertising may be a highly cost-effective method…

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