Insights
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Google Ads can be an effective way to drive more traffic to your website, but it's certainly not for everyone. …
Google Ads: why you should be bidding on competitor brands and keywords
Is it worth bidding on your competitor's brand name and keywords in Google Ads? It it legal? Let's explore the…
How to calculate the ideal maximum CPC for Google Ads
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…
Digital marketing trends: what happened in October?
We might be rapidly approaching the end of 2024, but the world of digital marketing shows no signs of slowing…
Nottingham Digital Summit fundraising total announced
Back in September, we welcomed hundreds of marketing delegates to the Broadway Cinema for 2024’s instalment of the Nottingham Digital…
Designing for decision-makers: what to consider in UX for B2B
When marketing a product for B2B your website is talking to numerous people within a business. There are the people…
Meet our latest client: Workbooks CRM
We're delighted to welcome Workbooks as our latest client. Workbooks is a cloud-based customer relationship management (CRM) platform, supporting thousands…
Insights from Meta’s Reels Playbook for maximising reach and engagement
As short-form video content continues to dominate the social media landscape, Meta’s Reels feature has become a vital tool for…
Key takeaways for businesses on Google’s updated spam policies
Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…
Why SaaS brands need a story that connects, not just converts
In B2B SaaS, it’s easy to end up in the ‘product feature pit’, where messaging centres around technical specs and…
Say hello to our new client, Serenity Shield
We’re delighted to announce our latest client: Serenity Shield. Serenity is a technology provider dedicated to privacy and security in…
Digital marketing trends: what happened in September?
And just like that, we are officially in Q4 of 2024. From yet more Google core updates, the rise of…
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