We’re delighted to welcome Workbooks as our latest client.
Workbooks is a cloud-based customer relationship management (CRM) platform, supporting thousands of small and mid-sized businesses and their end users globally.
Our team will support their strategy for global expansion through an integrated approach to ad campaigns, mainly drawing on Creative strategy, along with supporting design and copywriting, and also paid media planning and execution.
Dan Roche, Chief Marketing Officer at Workbooks, said: “We’re delighted to work with Hallam: a digital agency who understands taking calculated risks to achieve bold creative work that has a clear commercial outcome. We’ve got some audacious plans and I’m confident the campaign will help us cut through in highly competitive market.”
Operating across the UK and US, Workbooks was voted the number 2 CRM by TechRadarPro for 2024 – a huge achievement due to the rankings being based on an independent review not commercially influenced in any way, and impressive given the rest of the top 10 are CRM behemoths.
Julio Taylor, our CEO, said: “Bravery in B2B marketing is all too rare, so we’re delighted to welcome Workbooks. Whilst there might be many CRMs out there, Workbooks’ product comes with better service, at a much lower cost, with a strong product, and ultimately a better outcome in terms of the technology doing what it should do. As a challenger brand, we’ll be working on a disruptive, brand-focused campaign and we’re excited to see what we can achieve together.”
