Marketplace advertising
Optimise your feed and effectively target your ads to deliver business growth via e-commerce marketplaces.
Let’s take the first step. We’re ready.
Reach new customers online
In addition to networks such as Google Shopping, e-commerce businesses must maximise the opportunity presented by marketplaces such as Amazon, eBay and more.
Find buyers in new places
The world’s leading e-commerce marketplaces receive millions of users per month, and for many businesses it can be highly profitable to advertise on them. Platforms such as Amazon and eBay offer increased scale to advertisers for a percentage of sale. Our team can help you explore the options, or get more from your existing campaigns.
Ads that drive results
We’ll ensure your marketplace ads are set up for success. Whether it’s through organic optimisation or paid listing management, we’ll help your advertising campaigns soar, with our unique use of data and insights ensuring you get the best possible results
Utilise global e-commerce marketplaces
Gain maximum visibility on the world’s leading marketplaces and let Hallam manage the strategy and execution as one of the industry’s most knowledgeable digital marketing teams.
Get results
Sellers who advertise on Amazon will grow revenues quicker than those who don’t, but they do forfeit cost of sale. We’ll help you understand the pros and cons of advertising on Amazon and other marketplaces, and build a unified strategy across your marketplaces and advertising efforts.
Campaigns built around you
We’ll first get to know you and your business, so we can build a marketplace ad campaign around your objectives. Through feed optimisation, as well as product detail page best practice, we’ll help increase your conversion rates – then work hard to discover new opportunities in which your account can grow and succeed.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Let’s take the first step. We’re ready.
Frequently asked questions
How do I know which marketplaces are right for my business?
This will depend on your product range, target customers and budget. More often than not, businesses begin using Amazon and eBay, but there are other marketplaces to consider depending on these factors.
How do marketplaces differ internationally?
The leading marketplaces in the UK are Amazon and eBay, however there are smaller marketplaces that can be accessed through affiliate platforms to drive incremental sales growth. International marketplaces, such as Alibaba, can be accessed through the partnerships we have with international agencies.
What targeting options are available?
The targeting options for paid marketplace advertising vary depending on the platform, but some common options include geographic targeting, demographic targeting (age, gender, income, education), interest targeting (based on user behaviour and interests) and contextual targeting (based on the content of the page where the ad appears).