Insights
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Designing for decision-makers: what to consider in UX for B2B
When marketing a product for B2B your website is talking to numerous people within a business. There are the people…
Meet our latest client: Workbooks CRM
We're delighted to welcome Workbooks as our latest client. Workbooks is a cloud-based customer relationship management (CRM) platform, supporting thousands…
Insights from Meta’s Reels Playbook for maximising reach and engagement
As short-form video content continues to dominate the social media landscape, Meta’s Reels feature has become a vital tool for…
Key takeaways for businesses on Google’s updated spam policies
Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…
Why SaaS brands need a story that connects, not just converts
In B2B SaaS, it’s easy to end up in the ‘product feature pit’, where messaging centres around technical specs and…
Say hello to our new client, Serenity Shield
We’re delighted to announce our latest client: Serenity Shield. Serenity is a technology provider dedicated to privacy and security in…
Digital marketing trends: what happened in September?
And just like that, we are officially in Q4 of 2024. From yet more Google core updates, the rise of…
Navigating uncertainty: agile strategies for turbulent times
For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…
We’ve got three more awards to add to the cabinet 🏆
We’re delighted to announce that we’ve won three awards this September. These awards include the Best Global Large PPC Agency…
Designing for impact: unique features of non-profit websites
Non-profit organisations are just like any other business; they need a solid online presence just to exist in the digital-first…
Extracting brand awareness data from LLMs
Did you know you can extract brand awareness data from large-language models (LLMs)? Since LLMs contain vast amounts of information…
No photography? No problem. Turning an issue into an opportunity
One aspect of visual identity design (a part of—but not the same as—the broader discipline of brand identity design) I…
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