Our approach to AI

Intelligent progress.

Hallam is an AI-enabled agency. We combine business intelligence with artificial intelligence to automate repetitive tasks and augment human decision-making capabilities

This pushes our clients further, faster.

Augmented expertise.

We use AI systems to automate repetitive tasks and augment human decision-making capabilities with predictive analytics and insights — while human experts focus on strategic, creative, and interpersonal aspects of work.

Read our case studies

HallamIQ™

We were among the first agencies in the UK to adopt machine learning solutions such as Google’s smart bidding technologies and we continue to integrate the latest AI technologies into our process.

In 2023, we began curating an AI software suite designed to improve the effectiveness of our activity. HallamIQ™ enables clients to benefit from the most impactful AI solutions across strategy, creative, media optimisation and reporting to deliver superior commercial outcomes.

Go further, faster.

HallamIQ™ brings vastly improved speed and scale of execution. This technology enables our clients to identify high value audiences, launch campaigns faster, reduce budget wastage and, more importantly, deliver better ROI and value for money.

We continuously test and select the best AI tools in the industry, ensuring our clients benefit from top-tier solutions in creative production, media management, strategy, data, and insights.

Hear how our approach can help elevate your marketing performance