Our social media and PR calendar is returning for its ninth year. Our specialists have compiled all the information you need to build timely and relevant campaigns in 2024 and make sure that the right content goes out at the right time, for the right channel. 

January in the calendar

Benefits of using a social media calendar

Regardless of your brand, there are certain nuances in audiences across different social channels, including how they interact and the sort of content they want to see on there. We always recommend adapting your social posts to each network and audience; planning out your posts ahead can ensure users have a consistent experience on your social pages. A calendar can also ensure that the right tone of voice and content is used on different networks.

Planning ahead can guarantee that your social media activity integrates with the rest of your marketing activities and you take a proactive stance to important dates coming up.

This way, social media can have a real positive impact on your marketing campaigns and help you reach your objectives. It will also help you to avoid classic embarrassing situations like this one:McDonald's Twitter fail

In summary:

  • Organise your social media schedule for a smooth start to the year
  • Ensure consistent content delivery, seizing every opportunity that comes your way
  • Forge a cohesive message across all digital channels, fostering a strong online presence
  • Optimise engagement with timely communications and promotions tied to key holidays and cultural events
  • Battle writer’s block by leveraging the calendar’s creative ideas as your springboard
  • Save time and energy in the long run by working efficiently with this planning tool

Our social and PR calendar contains features such as:

  • Monthly focuses that are important to plan your content around
  • Pro-tips for each month – so you can get the most out of your content
  • National and international holidays – all updated for 2024!

The calendar can also be customised to suit your business. For example, you may want to remove certain holidays and add ones that are relevant to you.

Your FREE social media content calendar

Get started with your planning straight away. Download below and enjoy!

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How to use our social media and PR calendar

Make sure you have a clear plan of action:

  1. Decide what you want to promote, e.g. a product launch, an event, an achievement, advice
  2. Decide when you want to promote your content and on which networks
  3. Prepare your content, e.g. copy, image, video, link
  4. Prepare any pages that your social posts link through to, e.g. landing pages
  5. Populate your content calendar
  6. Check your results against your targets and make adjustments if necessary

Using a social media content calendar this way allows you to plan your content months in advance, have multiple team members work on your content (increased accountability) and review it anytime.