Fundamentals of Google Analytics 4: Intro to reporting

About this course

Get your head round the cornerstone of digital marketing analytics with this Google Analytics 4 half-day training course.

For just £295, you’ll discover how to track the changes in the performance of your website and understand the key drivers of results, plus have the chance to speak directly to our expert trainer to help overcome any reporting hurdles you may be facing. 

Our half-day course takes you through the fundamentals of how the software works and what it aims to achieve. You’ll then discover the options for measurement available to you and how to access the built-in reports for each. Finally, we’ll touch on how to construct your own reports with the Explore section of GA4 allowing you to move beyond Google’s defaults.

By the end of this course, you’ll be capable of moving through GA4 with confidence to obtain the data you need on a day-to-day basis.

This course is available as a half-day session, delivered via virtual classroom.

Who’s it for?

This course is the ideal first step for anyone looking to learn more about making use out of Google Analytics 4.

If you’ve not used the platform before or have low confidence with it, this course is for you. It will focus mostly on the core operations of GA4 reporting and will not go into configuration or advanced use-cases

The details

• Date and time: 9.30am – 12.30pm BST, Tuesday 9th July
• Duration: 3 hours
• Location: Virtual classroom (online via video conference)
• Price: £295

What you’ll learn:

• How GA4 works, including its strengths and weaknesses
• What data GA4 has for you to use vs. Universal Analytics
• Navigating GA4 to find the data you need & create digital performance reports
• Utilising Secondary Dimensions to segment out insights not obtainable in default reports

What’s covered:

• GA4’s Data Model
• Dimensions and metrics: what are they and what should they be used for?
• General GA4 Navigation
• Usage of all standard GA4 Reports (Acquisition, Engagement, Demographic & Tech)
• Basic exploration of report functionality (including tables and graphs)
• Fundamentals of carrying out analysis

How to book

Register below to secure your slot.

If you have any questions or are unable to make this date, get in touch with our team info@hallam.co.uk. We can also arrange private sessions for your team.