In the world of digital marketing, there’s certainly no signs of things slowing down for the summer.
This month, our expert strategists review the latest news from across July, including Google’s cookie u-turn, OpenAI’s latest product: SearchGPT and why marketers need to start taking Reddit seriously.
Read the report here
Google’s third party cookie U-turn: Google have reversed plans on third-party cookie deprecation – here’s what it means
Google have announced its decision to reverse plans to phase out third-party cookies in Chrome by default.
Instead it will now be providing the user with a choice to either accept or block cookies as part of their browsing experience.
There has of yet been no definitive timings on exactly when Google plan to introduce this, but given the latest deadline for a third-party cookie default block was the end of 2024, we can assume no earlier than this. (See more of our Head of Strategy’s thoughts on this here). In the report, we share what brands should be doing about it.
SearchGPT: OpenAI announce plans to launch search prototype – a threat to Google’s search business
OpenAI is testing a new search engine that uses generative artificial intelligence to produce results, raising the prospect of a significant challenge to Google’s dominance of the online search market.
SearchGPT will launch with a small group of users and publishers before a potential wider rollout, the company announced on Thursday. OpenAI ultimately intends to incorporate the search features into ChatGPT, rather offer a standalone product. Read the report for how brands should adapt.
Marketing on Reddit: How brands can capitalise on Reddit user growth and the increased traffic from Google search queries
According to Similarweb, Reddit’s traffic was up by nearly 40 percent year-over-year from Google.
Anyone who regularly uses Google Search can probably attest to Reddit’s recent prevalence on search results pages.
We know that Google are putting more emphasis on UGC and pulling in listings from platforms such as Reddit, whom Google have recently agreed a partnership with to train their AI models. Is it time for marketing teams to start taking Reddit seriously?
