We might be rapidly approaching the end of 2024, but the world of digital marketing shows no signs of slowing down.
This month’s report covers the launch of ChatGPT search and its impact on the search landscape, the compounding impact of creative consistency and what the Department of Justice’s ruling means for Google.
Read the report here
OpenAI launch ChatGPT Search: what impact could this have on the search landscape?
OpenAI is beginning its long-awaited ChatGPT search rollout – with a wider rollout in the coming months. Whilst ChatGPT has been able to search the web for several months, today’s update is part of OpenAI’s larger push into AI search and another step towards challenging Google’s search monopoly. We take a look at what impact this development could have on the search landscape.
Creative consistency: new IPA reports highlight the compounding impact of creative consistency
In a recent report, the Institute of Practitioners in Advertising (IPA) have proven the power of consistent creative applications in delivering improved revenue and profits for businesses. The findings confirm that brands that had greater consistency in all the above areas saw much greater business outcomes than those with lower consistency scores. Read our report to understand the key psychological and strategic principles that benefit consistent brands.
Google vs the DoJ: after the US ruling, is a breakup really on the cards?
Following a landmark US ruling which found Google a ‘monopolist’, the Department of Justice has begun proposing solutions to correct the company’s illegal behaviour and restore competition to the market for search engines. In a new 32-page filing, they said they are considering both ‘behavioural and structural remedies’. We look at why this matters and how businesses can prepare.
