Brand identity
An essential part of business growth, brand identity elevates your message and puts you at the forefront of your audience’s mind through engaging design thinking.
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It’s not enough to be found, you have to be remembered
Whether you’re a startup or multinational, our approach to brand identity establishes your business in people’s memories.
Identities designed for audience engagement
As markets become more and more crowded, and the fight for people’s attention becomes more combative, the importance of a robust and adaptive brand identity has never been higher.
A system that delivers your message perfectly
There is one mantra to remember when it comes to brand identity – the presentation of the message is as important as the message itself. It doesn’t matter if your strategy is perfect and your message is what people want to hear. If the delivery isn’t presenting it in the right way, you are missing opportunities.
Building around emotional response
Brand is built around emotional response. And as a brand identity agency we engineer every part of your brand’s identity to elicit the right emotion in your audience – earning you their attention and their business.
Designing as a system
Whether working on a refresh of an existing identity or creating a new brand from scratch, every detail – both visual and verbal – can be designed to work as part of a unified system. That means logos that remain memorable, colour schemes that capture attention, imagery that makes your product or service something to which to aspire, and a voice that delivers your message in the perfect tone.
Focussing on your audience
Once applied consistently through our brand identity services, your new identity will form a crucial link to your audience, working to create long-term connections, as well as more immediate impact.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
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Frequently asked questions
What is brand identity?
Put simply, brand identity is the visual and emotional image a company or product projects to consumers. It includes elements such as the company’s logo, colour scheme, typography and messaging, as well as the overall look and feel of the company’s marketing materials.
What are the benefits of a strong brand?
The goal of building a strong brand identity is to create a cohesive, consistent image that resonates with the target audience, resulting in increased recognition and differentiation, increased trust and perceived value, and increased customer loyalty.
Why work with Hallam on brand identity?
Our approach as a brand identity agency sees all our specialisms working closely together to deliver for our clients. That means the brand identities we create are supported by an in-depth, strategic understanding of your business, your goals and your audience. It means our creative designers are supported by expert copywriters and our paid media specialists are supported by our strategic insight team. Together, we deliver the strongest brand identities possible.