Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
Black Friday: Effective Marketing Strategies to Boost Sales
With Black Friday just around the corner, many online retailers such as Amazon have already started promoting their offers in…
iOS 14 and IDFA: What you need to know
The latest version of Apple's operating system iOS 14 arrives with us next week. It had been set to fundamentally…
5G. A step-change for mobile usage?
The 5G rollout is well publicised and it won’t come as news to most of you reading this. Just like…
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
Using data for marketing: consumer behaviour, customer sentiment, and industry insights
Marketing analytics is all about your customers and their journeys. How is their behaviour changing and evolving? How are they…
Three lessons businesses can learn coming out of the lockdown
3 leadership lessons from our new MD: the benefits of a decentralised organisational structure, how to balance autonomy with direction,…
How interactive content can help your business cut through the online noise: pros and cons
The art and production of interactive content and visual story-telling has grown incrementally over recent years, cementing itself as one…
How to develop a full-funnel PPC advertising strategy
In this post we'll walk through a simple, repeatable framework you can use to put together an effective full funnel…
Amazon’s Business Strategy: 5 examples of latest trends in ecommerce
Amazon leads the pack with its innovative approach to online retailing. Not only is it tightening its grip on the…
4 tools you can use to keep an eye on your competitors
I'm sure you often ask yourself "What are our competitors doing?” and “How can we get the upper hand?” Here…
Now is the time become an agile marketer: 4 agile marketing tactics
Uncertainty and rapidly changing conditions means you may have to throw your old marketing plan out the window. Here are…
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