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Digital Strategy

Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.

Content Marketing

Our exciting project with the University of Nottingham

We have loved working with our client The University of Nottingham and wanted to take a moment to pause and…

Digital Strategy

Regaining customer trust in a world gone data-mad

Customers have grown wary about giving brands access to their data. Here’s how your brand can regain their trust through…

Branding

Emotion: making your ad campaign stick

Emotion is one of the strongest drivers of action in the world. It can and has shaped the world as…

Blogging

How to leverage user-generated content to boost SEO

Of course companies will say their products are great - but how can you trust them? That's when people turn…

SEO

The Digital-Ready Culture Guide

This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…

Digital Strategy

Getting the most out of your agency partnership

Deciding to invest an often substantial part of your marketing budget with an external agency is a high stakes decision…

Digital Strategy

The Good, The Bad & The Ugly of Competitor Brand Bidding

It's a bit of a game - competing against other brands for the customers after similar products can feel a…

Digital Strategy

Marketing to Gen Z

It's hard to imagine functioning day to day life without the internet. Something that Generation Z, or Gen Z, have…

Analytics

Google Analytics 4: what to expect

Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.

Digital Strategy

Marketing to Millennials in 2021

Millennials are best collectively defined as anyone born between the years 1980 and 2000, so in 2021 that's anyone from…

SEO

The Future of Digital Marketing eBook (2021 edition)

This eBook will give you an insight into what the experts believe the future of digital marketing will look like.

Digital Strategy

Google’s May 2021 update: a closer look at Core Web Vitals

UPDATE: The world of digital marketing is constantly changing, but don't worry, we're on top of it. Google have changed…

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