Data + Privacy
Why digital attribution isn’t (and never was) a silver bullet
In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…
September 2023: Digital Trends report
Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…
Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website…
July 2023: digital trends report
As we move into July and summertime is well underway, it’s not just the Wimbledon players who need to be…
#NottmDigital: Main Stage round-up
We had the best time at this year’s Nottingham Digital Summit. It was great to see so many digital marketers…
June 2023: digital marketing report
The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…
The privacy tipping point is here – and you need to act now.
For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to…
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