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Data + Privacy

Ai and Machine Learning

Extracting brand awareness data from LLMs

Did you know you can extract brand awareness data from large-language models (LLMs)? Since LLMs contain vast amounts of information…

Analytics

How to remove (not set) from GA4

There is no sight more frustrating in GA4 than to look at a report and see half of your sessions…

Google

Bypassing ad blockers with server-side custom GTM loaders

The ad-blockolypse hit hard around ten years ago online, and there’s still an ongoing war between ad platforms and the…

Data + Privacy

Google hits pause on the deprecation of third-party cookies (again)

It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome.  The topic has been subject…

Data + Privacy

Protecting our brand: how we combated scammers and safeguarded our customers

In today's digital landscape, protecting your brand from scammers is more crucial than ever. At Hallam, we began receiving an…

Data + Privacy

Future-proofing your first-party data brand strategy

The results are in. Online brands utilising their first-party (owned) data are already leaps ahead of the competition regarding customer…

Data + Privacy

Media Mix Modelling for digital marketing: the basics

To gain more clarity on marketing performance, many brands are increasingly investing in first-party data and exploring alternative measurement frameworks.…

Analytics

Eyes on the prize: effective measurement frameworks for 2024

Attribution in 2010 was simple, a user clicked on an ad and that ad was attributed to the sale. To…

Data + Privacy

How conversion modelling helps recover lost data

Let’s face the facts: you can no longer track 100% of users 100% of the time. There’s an ever-growing list…

Paid Search (PPC)

From attribution to experimentation: PPC measurement in 2024 and beyond

As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…

Digital Strategy

Ask the experts: 24 words for 2024 trends

We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…

Data + Privacy

Preparing for Google Chrome’s Cookie Replacement in 2024

After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…

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