Branding
Why the right tone of voice is crucial during COVID-19
It's clear that this crisis isn’t going to blow over any time soon, so brands need to rapidly realign the…
Effectively measuring brand awareness campaigns
Brand awareness is the extent to which consumers are aware of your company name, logo, product or services. It's a…
How To Use Google Ads To Generate Brand Awareness
Generating brand awareness is tough, particularly when you are trying to reach a particular target audience. It's here where Google Ads…
Spotlight: How Red Bull puts brand at the heart of its digital strategy
In the age of digitalisation and the internet, organisations need to be doing more to stand out above the noise…
The evolution of marketing – these 8 images show how brands have changed over time
The way that we dress, socialise and listen to music has changed over time, and brands and marketing efforts have…
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