Ai and Machine Learning
When it comes to AI and automation, keeping ahead of the curve means staying ahead of the competition. As early adopters we’ve gained deep insights into these new and constantly-evolving technologies. Insights we’re more than happy to share in our blogs.
From predictive analytics to chatbots, see how the integration of AI and machine learning can enhance customer experiences, automate repetitive tasks, optimise campaigns and drive ROI.
ChatGPT search: what businesses need to know regarding OpenAI’s latest update
With the launch of ChatGPT’s search capabilities, businesses are presented with new ways to connect with customers and amplify their…
Extracting brand awareness data from LLMs
Did you know you can extract brand awareness data from large-language models (LLMs)? Since LLMs contain vast amounts of information…
Navigating AI Overviews, SearchGPT and the era of AI-powered search
The world of search is undergoing huge change. For decades, Google has been the dominant force, shaping how we access…
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Algorithmically woven words: navigating a labyrinthine tapestry*
Since the advent of AI based on large language models, such as ChatGPT, there’s been a lot written about the…
Consumer confidence has dropped further across all five points in October, despite expectations for a slight improvement. With the cost…
Everything we learned from Google’s “Prepare for Peak” webinar
The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…
#NottmDigital: the Neville Studio round-up
At this year’s Nottingham Digital Summit, there were four core themes present across the talks in the Neville Studio: AI,…
The robots are coming, don’t sh*t yourselves.
Generative AI is no silver bullet, and the current hype surrounding its capabilities overlooks the need for human expertise.
#NottmDigital: Main Stage round-up
We had the best time at this year’s Nottingham Digital Summit. It was great to see so many digital marketers…
Exploring the potential impact of Apple Vision Pro: predictions for the future of digital marketing
The world of marketing is no stranger to the transformative power of generative AI. And with the introduction of the…
June 2023: digital marketing report
The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…
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