Advertising
Meet our latest client: Workbooks CRM
We're delighted to welcome Workbooks as our latest client. Workbooks is a cloud-based customer relationship management (CRM) platform, supporting thousands…
Navigating uncertainty: agile strategies for turbulent times
For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…
Meta Agency Summit, September 2024
I joined Hallam in 2021 as the Paid Social Lead, and was tasked with developing and expanding the agency’s offering…
Ensuring the creative effectiveness of your brand
In today’s crowded and competitive marketplace, it’s hard for a company’s marketing and advertising activity to stand out and capture…
Streamline your paid strategy in the SaaS industry
When it comes to the SaaS industry, staying ahead of the competition requires more than just a great product. It…
Effective digital marketing strategies for healthcare professionals
Looking at the healthcare industry, it's often an industry that's lagging behind in terms of embracing digital trends. While new…
The Hagakure approach to paid search advertising
In partnership with the Chartered Institute of Marketing, Hallam recently ran an event exploring the Hagakure approach to paid search…
Can you use Meta for effective B2B paid advertising?
It’s no surprise to anyone that Meta is a powerhouse social media platform. Boasting over 3 billion monthly active users…
When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…
Paid advertising beyond search: exploring alternative strategies for marketing success
In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…
Once known as 'the front page of the internet' to now being favoured by Google’s ranking systems and dominating the…
How to get started with Google Performance Max
Google Performance Max, which launched in 2021, is a powerful tool for advertisers to maximise their online presence and drive…
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