0 %
increase in enquiries in the first 6 months
0 %
uplift in organic traffic in the first 6 months
0
increase in Google search results – 10 to 1
The Challenge
Indigo is a leading global warehousing and logistics provider implementing warehouse management software, either onsite or in the Cloud, for customers in the UK, Europe and Asia-Pacific countries.
Indigo Software’s primary digital marketing objective is to leverage its website as a lead and revenue generation tool. Specifically, the team at Indigo wanted to generate more relevant and high-quality leads coming from organic search. The challenge here is to increase visibility in the search engines for their most important key phrases showing the user’s intention to buy their solutions.
While search traffic is essential, the team at Indigo also identified that their website was ineffective at communicating their service offering and the user experience on the site was substandard. They needed a detailed plan of action to improve their customer journey and user experience.
Our Approach
The project kicked off with a full review of the Indigo Software website. The review flagged up technical barriers which restricted search engine indexing and rankings, as well as suggesting some practical design alterations to enhance the user journey and drive engagement.
In addition to the review, Hallam helped Indigo to identify gaps in the website’s content, with a view to expanding their reach in the search engines and driving more organic traffic. Hallam produced content for a wide range of new pages and developed a content schedule so that Indigo could populate their blog with engaging, on-topic content on an ongoing basis.
Hallam also designed and delivered an overarching search engine optimisation strategy designed to increase the trust and authority, and ultimately the search engine rankings of the site.
The Results
With Hallam’s help, the Indigo website was driven to the first page of the Google search results for their mission critical key phrases, with an increase in 96 positions from page 10 to page one. Organic traffic has now more than doubled to the website, with an increase of 71% in just the first six months.
Most importantly, the Hallam campaign drove the right kinds of traffic and delivered a 76% increase in high-quality, relevant web enquiries.
“Our main reason for using Hallam was to improve the performance of our website as a lead generation tool, specifically by increasing the volume of targeted quality traffic to the website. Hallam have done an excellent job in fulfilling that requirement using their expert knowledge and skills to increase the volume of relevant content, substantially growing organic traffic year on year and ultimately increasing the number of relevant quality leads coming through to the business.”
Melissa Collins, Marketing Manager at Indigo Software
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