Insights
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
The Nottingham Digital Summit returns for 2024
Back for 2024, the Nottingham Digital Summit is the Midlands’ biggest digital marketing event, bringing together hundreds of delegates from…
A guide to getting started with Google Demand Gen campaigns
Google Ads Demand Gen campaigns are a great way to leverage AI within your paid media activity. Its primary objective…
Key takeaways from Google I/O 2024
Google’s annual developer conference, Google I/O, was held earlier this week, where we got an insight into how Search is…
How we’re fostering a work environment that puts wellbeing and mental health first
As the People and Culture Manager at Hallam, I'm thrilled to share a little bit about how we've transformed our…
How to build credibility online with Digital PR
With recent research revealing that less than 50% of UK consumers trust businesses—a trend that has been declining over the…
Media Mix Modelling for digital marketing: the basics
To gain more clarity on marketing performance, many brands are increasingly investing in first-party data and exploring alternative measurement frameworks.…
Unlocking marketing effectiveness through creativity
I’ve been playing catch up on one of my favourite shows recently – Masterchef Australia. The streaming platform I’m using…
Hallam wins big at the UK Company Culture Awards 2024
Last night was the final of the UK Company Culture Awards 2024: an evening to celebrate workforces that create a…
May 2024: digital trends report
As we head into May, Hallam's Strategy team presents a round-up of the latest marketing news, industry insights and current…
Meet our new clients: Firechief® Global
With their ubiquitous red fire safety products used in millions of homes, businesses and public spaces across the world, we're…
BrightonSEO Wrapped: April 2024
From 26th-27th April, some of the Hallam team were fortunate enough to attend the Spring 2024 instalment of BrightonSEO. Now…
Why Digital PR is essential to supercharge E-E-A-T
E-E-A-T, a significant part of Google’s code of quality, is not just about ranking higher in the SERPs; it factors…
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