Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

June was yet another busy month in the land of digital marketing. Our expert strategists take a look at key…

Following an award-winning May, we're thrilled to announce that we've been shortlisted for five more awards this week! Firstly, the…

When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…

In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…

Every year that we run the Nottingham Digital Summit, we think that we've outdone ourselves with our speaker line-up. But now…

When we speak with clients about their brand - whether it’s reviewing the overarching strategy, ensuring the positioning is still…

In today's digital landscape, protecting your brand from scammers is more crucial than ever. At Hallam, we began receiving an…

Once known as 'the front page of the internet' to now being favoured by Google’s ranking systems and dominating the…

Every month, our strategy team rounds up some of the key trends for you to have on your radar. June’s…

Google Performance Max, which launched in 2021, is a powerful tool for advertisers to maximise their online presence and drive…

The results are in. Online brands utilising their first-party (owned) data are already leaps ahead of the competition regarding customer…

We're delighted to announce that we've been named as Best Large SEO Agency in Europe! Every year, the European Search…

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