Social Media
We’re an innovative social media marketing agency, and our team are experts in coordinating agile, strategic and data-driven social media activity. From Twitter and TikTok to LinkedIn and Insta, our social media blogs will help you navigate your way around the fast-growing number of social networks, both the leading ones and the more obscure networks where potential customers spend a lot of their time.
Insights from Meta’s Reels Playbook for maximising reach and engagement
As short-form video content continues to dominate the social media landscape, Meta’s Reels feature has become a vital tool for…
Meta Agency Summit, September 2024
I joined Hallam in 2021 as the Paid Social Lead, and was tasked with developing and expanding the agency’s offering…
Going off-script: How to be authentic in a world of AI-generated content
While the words ‘AI-generated content’ often leave a sour taste, it has allowed us to progress and adapt from…
Can you use Meta for effective B2B paid advertising?
It’s no surprise to anyone that Meta is a powerhouse social media platform. Boasting over 3 billion monthly active users…
Social commerce advertising: turning social media into a sales channel
The merging of shopping and social media certainly isn’t a recent development, but in the ever-changing digital sphere, the game…
Consumer confidence has dropped further across all five points in October, despite expectations for a slight improvement. With the cost…
Our takeaways from LinkedIn’s Executive Circle Conference
Last week, we attended LinkedIn’s Executive Circle Conference, where we heard from leaders at LinkedIn who provided insights into what…
Everything we learned from Google’s “Prepare for Peak” webinar
The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…
#NottmDigital: insights from the Company Room Stage
This year’s newest third stage at the Nottingham Digital Summit boasted an impressive line-up of speakers, from TUI to Semrush…
July 2023: digital trends report
As we move into July and summertime is well underway, it’s not just the Wimbledon players who need to be…
More often than not, the success of your paid social campaigns relies on the quality and effectiveness of your creatives.…
June 2023: digital marketing report
The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…
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