Europe’s leading B2B marketing agency
B2B doesn’t have to be boring.
Hallam provide cutting-edge B2B marketing for ambitious brands. Delivering instant impact and lasting results.
Interested? Let’s talk.
Master the complex
We specialise in high-impact B2B marketing for brands ready to scale new heights. Our strategies are designed to optimise your marketing efforts and drive measurable growth. With a focus on demand generation, we help you attract and convert high-quality leads by leveraging the latest in marketing technology and creative innovation. Our team works to understand your goals and craft customised campaigns that enhance your market position.
Enhance effectiveness
Our approach is rooted in a deep understanding of the B2B landscape, ensuring that every campaign is tailored to meet your specific business needs. Our commitment to your success goes beyond traditional marketing metrics. We focus on the key drivers of business growth, including pipeline, sales velocity, and customer acquisition costs. Partner with Hallam to transform your marketing strategy and achieve unparalleled business growth.
Integration breeds success
Our approach is rooted in a deep understanding of the B2B landscape. We integrate seamlessly with your team, providing strategic insights and execution support that drive sustainable growth. From funnel analysis to multi-channel campaigns, we employ a comprehensive suite of services to ensure your marketing dollars are spent efficiently and effectively. By optimising your media mix in real-time, we ensure your brand stays ahead of the curve.
Our work in B2B
Using paid media to drive awareness and adoption of products across EMEA
How we captured a 1092% increase in leads from digital activity
Building two websites for a leading UK energy solutions brand
Award-winning paid media work for a global commerce platform
Creating a stand-out brand for a disruptive cyber security business
Creating a high performance website to reflect a people-first approach
A market in constant change
🧠 Evolving buyer behaviour
B2B marketers face the challenge of adapting to rapidly changing buyer behaviours. With more stakeholders involved in purchasing decisions and a preference for digital self-service, understanding and influencing the buyer’s journey has become more complex. We’ll help you gain insights and tailor your digital strategy accordingly.
⚙️ Integrating technology
The proliferation of marketing technologies and data sources presents a significant challenge in integration and optimisation. B2B marketers need to effectively manage and harmonise diverse tools and datasets to create a cohesive and efficient marketing ecosystem that drives performance and ROI. Our team will help bring order to the chaos.
👀 Capturing attention
With information overload and increased competition, creating content that stands out and engages the target audience is a major hurdle. B2B marketers must develop high-quality, relevant content that addresses the specific pain points and interests of their audience, fostering deeper connections and driving conversions.
⚖️ Measuring ROI
Demonstrating the ROI of marketing activities remains a critical challenge. B2B marketers need robust attribution models and analytics to accurately track and measure the impact of their efforts. This requires a strategic approach to data collection, analysis, and reporting, ensuring that marketing investments are justified and optimised for maximum impact.
