AI and Automation
Make the future work.
Our determination to get the best from the latest technology has led to our deep understanding of artificial intelligence (AI) and machine learning as it relates to marketing, which we use to add value to the whole agency.
Harness the latest technology.
Our AI automation services
In addition to using AI to segment client data and help target audiences more effectively, it’s used to customise content and automate repetitive tasks, freeing up time to focus on strategy and creativity, driving better results for your business.
301 redirect services
AI-driven 301 redirect mapping that utilises natural language processing to accurately map web pages, which increases accuracy and reduces the overall required time by up to 80%.
High-volume copy generation
Hybrid workflows that allow a copywriter to interact with cutting-edge ‘long short-term memory’ neural networks and natural language processing to create large volumes of highly-crafted copy that search engines love.
Let’s take the first step. We’re ready.
The best integrated search agency in Europe and the world.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Latest analytics articles
Read about industry trends, news and opinions from our data and insight experts.
Let’s take the first step. We’re ready.
Automation FTW!
AI automation can not only free-up valuable time but, when done right, it can also be much more accurate than its human counterpart.
We have used AI to deliver time-saving applications and workflows, including:
- D:R3EM is an AI-driven 301 redirects generator that utilises natural language processing (NLP) to accurately map web pages, reducing the overall time required to get the job done by up to 80%.
- We employed hybrid GPT-3 workflows that allow a copywriter to interact with cutting-edge ‘long short-term memory’ neural networks and NLP to create large volumes of highly-crafted copy that search engines love.
Marketing that lives ahead of the curve
As you’ve probably noticed, these days it’s difficult to see the news without there being some mention of the latest achievements of AI. Amazingly, it is still not used by the vast majority of UK companies*.
This means that now, more than ever, keeping ahead of the curve means staying ahead of the competition. That’s why we invest so much in constant learning and the constant integration of new technologies.
* Around 15% of all businesses have adopted at least one AI technology, which translates to 432,000 companies. Source
Performance with purpose
At Hallam we know all-too-well the only things that really matter are results. And AI is no exception.
Perhaps one of the greatest benefits of using AI models is that they are consistent and repeatable. What you get for free is the ability to run, test, tweak and rerun all of our models until you get the performance you’re looking for. This gives you your own ‘marketing laboratory’ in which to try everything out until you’re satisfied with the results.
Our approach to AI and automation strategy
Artificial intelligence (AI) helps us identify patterns in customer behaviour, predict customer needs and desires, and automate marketing tasks.
By utilising AI technologies, we can segment client data to help target audiences more effectively, personalise messages and content, and automate repetitive tasks.
Whether it’s creating copy for that big campaign or matching URLs for your new website, AI has it covered, freeing up time for you to focus on strategy and creativity, driving better results for your business.
We’re more than a digital agency.
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
Recognised industry expertise
Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.
We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.
You’re in safe hands.
Frequently Asked Questions
How is AI used in marketing?
There are many ways that artificial intelligence can be used in marketing. For example, AI can be used to create more personalised content for customers, to target ads more effectively, and to automate tasks such as customer segmentation and lead scoring. Additionally, AI can be used to create chatbots that can interact with customers and answer their questions.
Do I need to understand AI to use your services?
Absolutely not. We have all the skills to take care of the AI. All you need to do is chat to us about how it can meet your needs.
What is artificial intelligence?
Artificial intelligence is the use of computers to create intelligent programs that can learn, reason and act autonomously. Once trained, an AI can respond to events without human intervention.
What is machine learning?
Machine learning is a branch of artificial intelligence that relies on the ability of systems to learn from data, identify patterns and make predictions with little or no human intervention.
Do you offer artificial intelligence training?
Not at the moment, but watch this space.