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Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Ai and Machine Learning

ChatGPT search: what businesses need to know regarding OpenAI’s latest update

With the launch of ChatGPT’s search capabilities, businesses are presented with new ways to connect with customers and amplify their…

eBooks + Downloadable Content

Digital marketing trends: what happened in October?

We might be rapidly approaching the end of 2024, but the world of digital marketing shows no signs of slowing…

CSR

Nottingham Digital Summit fundraising total announced

Back in September, we welcomed hundreds of marketing delegates to the Broadway Cinema for 2024’s instalment of the Nottingham Digital…

Web Design + Development

Designing for decision-makers: what to consider in UX for B2B

When marketing a product for B2B your website is talking to numerous people within a business. There are the people…

News

Meet our latest client: Workbooks CRM

We're delighted to welcome Workbooks as our latest client. Workbooks is a cloud-based customer relationship management (CRM) platform, supporting thousands…

Social Media

Insights from Meta’s Reels Playbook for maximising reach and engagement

As short-form video content continues to dominate the social media landscape, Meta’s Reels feature has become a vital tool for…

Google

Key takeaways for businesses on Google’s updated spam policies

Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…

SaaS

Why SaaS brands need a story that connects, not just converts

In B2B SaaS, it’s easy to end up in the ‘product feature pit’, where messaging centres around technical specs and…

News

Say hello to our new client, Serenity Shield

We’re delighted to announce our latest client: Serenity Shield. Serenity is a technology provider dedicated to privacy and security in…

eBooks + Downloadable Content

Digital marketing trends: what happened in September?

And just like that, we are officially in Q4 of 2024. From yet more Google core updates, the rise of…

Digital Strategy

Navigating uncertainty: agile strategies for turbulent times

For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…

News

We’ve got three more awards to add to the cabinet 🏆

We’re delighted to announce that we’ve won three awards this September. These awards include the Best Global Large PPC Agency…

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